Tanzania’s MICE Revolution
Tanzania is swiftly emerging as one of Africa’s most exciting destinations for Meetings, Incentives, Conferences, and Exhibitions (MICE). It’s not just about hosting events, it’s about creating unforgettable experiences where business seamlessly blends with adventure. Whether it’s in the dynamic conference halls of Dar es Salaam or amidst the awesome landscapes of Zanzibar and the Serengeti, Tanzania offers a unique combination of business and leisure, making it Africa’s next great MICE destination. Solid Infrastructure to Support Growth Tanzania’s rise as a premier MICE destination is built on a foundation of solid infrastructure. Hosting international conferences requires more than just a few good hotels and reliable Wi-Fi—it demands purpose-built venues, modern technology, and excellent connectivity. Tanzania has invested significantly in these areas to meet global standards. The Julius Nyerere International Conference Centre (JNICC) in Dar es Salaam is one of the country’s most modern and largest venues, accommodating up to 1,000 delegates. The Arusha International Conference Centre (AICC) is another key asset, offering a prime location in the heart of East Africa, ideal for regional and international events and meetings. These venues provide flexible spaces, cutting-edge technology, and services tailored to meet the needs of both large-scale conventions and smaller, more intimate executive conferences. Additionally, Tanzania’s government is actively developing its transport infrastructure. The country’s roads, airports, and rail networks are all being expanded, making travel within and to Tanzania seamless for international delegates. With major upgrades to Julius Nyerere International Airport and the growing capacity of Kilimanjaro International Airport, Tanzania is increasingly becoming a hub for business events in East Africa. Aviation Connectivity and the Role of PCOs and DMCs Aviation connectivity is another critical factor that sets Tanzania apart as a MICE destination. Julius Nyerere International Airport, handling around 4.5 million passengers annually, connects Tanzania to major business hubs in Africa, Europe, and the Middle East. Direct flights to cities like Dubai, Heathrow, Amsterdam, Nairobi, and Addis Ababa ensure that international delegates can access Tanzania with ease. Kilimanjaro International Airport is another vital link for regional MICE events. Tanzania’s central location in East Africa makes it easily accessible for delegates across the continent. The government’s ongoing investment in airport infrastructure and expanded flight routes is only set to improve Tanzania’s competitive edge and comparative advantage in the global MICE sector. However, a successful MICE experience goes beyond just great venues and connectivity. The role of Professional Conference Organizers (PCOs) is to support event planning and organisations, especially in addressing the local content supply side for roles like interpretation, exhibitions, and conference moderation makes conferences benefit and an endless number of prayers. Destination Management Companies (DMCs), such as companies, tour guides, hotels, and culinary facilities provide conference delegates with an unforgettable experience. These professionals handle all aspects of event planning, from logistical coordination to local tours and entertainment, ensuring that each conference or meeting is tailored to meet both business goals and the interests of delegates. PCOs and DMCs in Tanzania manage around 90% of the overall event budget, handling everything from delegate registration and transportation to organizing cultural excursions, tours, and even local entertainment. It is estimated that, an average MICE tourists spend about 420USD per day for accommodation, conferences, eating, buying souvenirs, and other recreation, while 10% goes to event facilities. For large-scale conferences, these professionals often account for a significant portion of the economic impact, with the potential to generate upwards of 2 billion Tshs in direct business from a single event. These service providers ensure that delegates have an experience that goes beyond the conference room, deepening their connection with the country and leaving a lasting impression of Tanzania as a business hub.
Washiriki wa Mkutano Mkuu wa Mwaka wa AICC wakifuatilia kwa karibu kukao hicho kilichofanyika Makao Makuu ya AICC jijini Arusha.
Washiriki wa Mkutano Mkuu wa Mwaka wa AICC wakifuatilia kwa karibu kukao hicho kilichofanyika Makao Makuu ya AICC jijini Arusha. The AICC’s First Annual General Meeting participants following up the session during that meeting held at the AICC Headquarters in Arusha city.
Msajili wa Hazina Bw. Nehemia Mchechu (kati) akiteta jambo na Wajumbe wa Bodi ya AICC
Msajili wa Hazina Bw. Nehemia Mchechu (kati) akiteta jambo na Wajumbe wa Bodi ya AICC mara baada ya kuhitimisha Mkutano Mkuu wa Mwaka uliofanyika tarehe 26 Agosti 2025 katika Makao Makuu ya AICC jijini Arusha. Treasury Registrar Mr. Nehemia Mchechu (centre) sharing a light moment with the AICC Board Members shortly after close of the tAnnual General Meeting held on 26 August 2025 at the AICC Headquarters in Arusha city.
Mwenyekiti wa Bodi ya AICC Mhe. Balozi Dtk. Jilly Maleko (kushoto) akiwasilisha taarifa ya utendaji wa bodi hiyo kwa Msajili wa Hazina.
Mwenyekiti wa Bodi ya AICC Mhe. Balozi Dtk. Jilly Maleko (kushoto) akiwasilisha taarifa ya utendaji wa bodi hiyo kwa Msajili wa Hazina wakati Mkutano Mkuu wa Mwaka uliofanyika tarehe 26 Agosti 2025 katika kituo hapo jijini Arusha. AICC Board Chairperson Hon. Amb. Dr.Jilly Maleko (left) presenting the board’s performance report to the Treasury Registrar during the Annual General Meeting held on 26th August 2025 at the AICC Headquarters in Arusha.
Msajili wa Hazina Bw. Nehemia Mchechu (kati waliokaa) akiwa katika picha ya pamoja na Wajumbe wa Bodi ya AICC na Menejimenti
Msajili wa Hazina Bw. Nehemia Mchechu (kati waliokaa) akiwa katika picha ya pamoja na Wajumbe wa Bodi ya AICC na Menejimenti baada ya kumaliza Mkutano Mkuu wa Mwaka wa Kwanza katika kituo hicho jijini Arusha. Treasury Registrar Mr. Nehemia Mchechu (seated middle) in a group photo with AICC Board Members and Management team after wrapping up the Annual General Meeting at the AICC Headquarters in Arusha.
HAFLA YA KUHITIMISHA KIKAO CHA WENYEVITI WA BODI NA WATENDAJI WAKUU WA TAASISI ZA UMMA – 2025 (AICC – ARUSHA)
AICC TANO (5) BORA MASHIRIKA YA UMMA
AICC tano bora ( 5 ), mashirika yenye ufanisi , matumizi na mapato na rejesho la mtaji. Katika kikao kazi cha Wenyeviti wa Bodi na Watendaji Wakuu wa Taasisi za Umma, Msajili wa Hazina Nehemia Mchechu ameipongeza AICC kwa kuwa miongoni mwa mashirika matano bora nchini kwa ufanisi, matumizi bora ya rasilimali na mapato yenye tija kwa maendeleo ya taifa.” Pongezi hizo zilitolewa wakati wa Kikao kazi cha Wenyeviti wa Bodi na Watendaji Wakuu wa Taasisi za Umma kilichofanyika kwenye Kituo cha Kimataifa cha Mikutano Arusha (AICC), jijini Arusha.
Deputy Minister for Foreign Affairs and East African Cooperation Visits the Arusha International Conference Centre (AICC)
Arusha, 14 August 2025 – The Deputy Minister for Foreign Affairs and East African Cooperation, Hon. Cosato Chumi, today conducted an official visit to the Arusha International Conference Centre (AICC), where he toured various conference facilities, the AICC Hospital, and the Kijenge area (Site E) where the new Mount Kilimanjaro International Conference Centre (MKICC) is planned to be constructed. Hon. Chumi commended the AICC management for their commendable efforts in upgrading the infrastructure of the conference facilities with modern technology—efforts that are boosting the development of conference tourism in the country. He emphasised that these improvements position Tanzania competitively on the global stage in the meetings and events sector. Highlighting the Centre’s achievements, Hon. Chumi cited the successful hosting of the Energy Summit, which delivered high-quality services at an international standard and contributed to AICC securing more large-scale conference contracts. He stressed the importance of continued investment in Information and Communication Technology (ICT) and skilled professionals to maintain and enhance the Centre’s service quality and operational efficiency. Furthermore, Hon. Chumi encouraged the AICC management to continue fostering teamwork as a key factor in increasing productivity and achieving even greater institutional goals. Additionally, the Deputy Minister praised the AICC Hospital for its excellent services and modern equipment, which have led to its elevation to district-level status, thanks to its outstanding performance in healthcare delivery. Hon. Chumi expressed the Government’s strong confidence in AICC’s capacity to continue advancing the meetings industry and contributing significantly to national economic growth through both domestic and international services.
WAZIRI MKUU AMPONGEZA MKURUGENZI MKUU WA AICC
Waziri Mkuu wa Jamhuri ya Muungano wa Tanzania Mhe.Kasim Majaliwa ampongeza Mtendaji Mkuu wa Kituo cha Kimataifa cha Mikutano Arusha (AICC) Bi.Christine Mwakatobe kwa kutoa huduma bora za kumbi za mikutano nchini. Pongezi hizo zimetolewa na Waziri Mkuu wakati wa hafla ya ufunguzi wa Kikao Kazi cha tathmini ya utendaji kazi wa Mamlaka ya Mapato Tanzania (TRA) kwa Mwaka wa Fedha 2024/20025 kilichofanyika katika Ukumbi wa Simba AICC, jijini Arusha tJulai 8, 2025. Uongozi wa AICC unaendelea kufanya mageuzi makubwa ya kutoa huduma zenye viwango vya kimataifa ili kukidhi mahitaji ya stahiki katika sekta ya utalii wa mikutano. Hatua zinazochukuliwa ni pamoja na ukarabati wa kumbi za mikutano, kufunga vifaa vya kisasa vya TEHAMA, vifaa vya kutafsiri lugha mbalimbali na kutumia watumishi wa AICC waliobobea katika utalii wa mikutano.
AICC YASHIRIKI MAONESHO YA 49 YA KIMATAIFA YA BIASHARA DAR ES SALAAM (SABASABA 2025)
Kituo cha Kimataifa cha Mikutano Arusha (AICC) kimepata nafasi ya kushiriki kwenye maonesho ya 49 ya Kimataifa ya Biashara ya Dar es Salaam (Sabasaba 2025) yanayofanyika kwenye viwanja vya sabasaba, jijini Dar es Salaam na kuelezea huduma mbalimbali zinazotolewa na Kituo ikiwemo utalii wa mikutano, upangishaji wa nyumba na ofisi pamoja na huduma za hospitali. Maonesho hayo yaliyoanza tarehe 28 Juni 2025 yalifunguliwa rasmi na Rais wa Zanzibar na Mwenyekiti wa Baraza la Mapinduzi Mhe. Dkt. Hussein Ali Mwinyi.
