By Freddy Maro

The newly appointed AICC Managing Director Mr Ephraim Balozi Mafuru said that his administration will strive to devise workable strategies to enliven and drive the Centre to be one of the leading Business tourism entities in the African continent.

  Speaking shortly after his arrival at the Centre this morning, the New MD said AICC has a lot of potential for growth and a goodwill, saying nothing can hinder AICC from becoming a powerhouse in the Business Tourism industry in Africa.

“Emerging players in the industry with modern and well-equipped facilities are bidding for the same international meetings and events that AICC bids. This necessitates us to come up with more rigorous and effective strategies to stay afloat,” he said.

He said convention Centers’ business is one of the ventures that have strong forward and backward linkages, saying AICC must stay afloat, its multiplying effects to other sectors to grow and in the long run raising the living standards of the masses of Tanzanians.  

Mr Mafuru further said that AICC is a pioneer and a great brand name in the Business Tourism industry in the African region that commenced her operations 45 years ago and needs a facelift in terms of adapting to new technologies, quality service and modern facilities.

Mr Mafuru, a Professional marketer, was last week appointed by the President of the United Republic of Tanzania, to be the Managing Director of the Arusha International Conference Centre, becoming the seventh Managing Director Since the organization was established in July 1978.